September 2026
New Project turns a LinkedIn goal into a working content system
New Project gives every LinkedIn goal a dedicated workspace, starting with the right Brand DNA and carrying the work through strategy, content planning, publishing, and review.
Why it matters
A content goal needs more than a collection of drafts. Founders and teams need one place to define what they want to achieve, keep their brand context intact, decide what to publish, and learn from the work over time.
What changed
Start with the goal and context that matter
New Project begins with a LinkedIn content goal, a chosen Brand DNA, a project name, and a timezone. The workspace starts with the audience, voice, and working context that should shape the content from day one.
Shape a Project Strategy before creating content
Each Project has a dedicated strategy layer for its goal, audience, positioning, content pillars, and posting plan. Users can turn an objective into a clearer publishing direction before they begin producing individual posts.
Keep the working material together
Knowledge, topics, posts, project settings, and review now live around the same Project. This gives users a place to build on prior research and ideas instead of recreating context whenever they return to a content initiative.
Move from a plan to a repeatable publishing rhythm
Projects connect the planning view with scheduled work and performance review, making it easier to turn a strategy into ongoing LinkedIn activity and see what deserves the next iteration.
What users can do now
Users can create a Project around a real LinkedIn objective, set the brand and strategy context once, then use one workspace to develop topics, create posts, keep a publishing rhythm, and improve the system over time.
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