LinkedIn Content Strategy
Give your LinkedIn content a clear direction.
Start with your Brand DNA and growth goal. Decide who to reach first, how to position yourself and which themes to share consistently.
Growth goal
Audience & positioning
Content pillars
Account principles
Create Project
Theme / goal
*Project name (Optional)
Brand DNA
*Timezone
*Project created
Your strategy is ready.
Your audience, positioning and weekly plan, connected.
Target audience priority
Startup founders and marketers · Lean B2B marketing teams · Independent growth advisors
Core positioning
Help B2B founders turn their expertise into clear messaging and consistent demand.
Posting Plan
6 posts/week · (GMT-5:00) Eastern Time
Day
Time
Content pillar
Post 1
Mon
09:00
Mon at 09:00
Post 2
Tue
09:00
Tue at 09:00
Post 3
Wed
09:00
Wed at 09:00
Post 4
Thu
09:00
Thu at 09:00
Post 5
Fri
09:00
Fri at 09:00
Post 6
Sat
09:00
Sat at 09:00
Scheduled Task
Each Post arrives by email about 24 hours before its posting time.
Build a strategy from your brand and goal.
Choose your Brand DNA and growth goal to ground your strategy in your background and desired outcome. Review, edit and save the generated strategy.
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Decide who to reach first and why they should follow.
Prioritize your target audiences and the reasons to reach them. Define your positioning and unique angle so the expertise you want to be known for is clear.
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Prioritized for your growth goal
Give your content themes a clear balance.
Set content pillars and their proportions to decide where to focus. For example, lead with industry insights, supported by practical cases and personal observations.
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Balanced for your content strategy
Set your principles and refine your direction.
Record the principles you want your account to follow. Edit and save your strategy as your direction changes, and review past versions to see how it has evolved.
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Your Project Strategy
Target audience
Core positioning
Unique angle
Primary CTA
Posting Plan
Your next drafts
Based on your updated strategy
A tool stack isn’t a strategy. Your workflow is.
Draft
Mon · 09:00
If people can’t repeat your idea, make it clearer.
Draft
Wed · 09:00
Build a stronger brand through better daily habits.
Draft
Fri · 09:00
LinkedIn Content Strategy FAQ
Select your Brand DNA and growth goal to generate audience priorities, positioning, content pillars and account principles. Review, edit and save the result.
Pillars are recurring themes such as industry insights or practical cases. A post idea is a specific subject within a theme. Proportions define the emphasis across themes.
Brand DNA supplies your brand context, audience and voice. Strategy uses that context to define your growth goal, priority audiences, positioning and content direction.
This page focuses on defining and refining content direction. Weekly posting plans and Scheduled Tasks are subsequent project execution settings.
Yes. Edit and save your strategy, and review past versions as your direction evolves.
Give every post a clear strategic direction.
Build your strategy, then use it to guide your next content decisions.
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